$60K → $3M a month
Growth like this takes more than better ads.
We build and execute the eCommerce growth strategy across acquisition, creative, conversion, retention and customer experience.
True Growth Strategists. Not glorified media buyers.
30 minutes. We look at your account and your margins before we talk.Brands we've scaled
One brand. Same product range.
No rebrand, no new warehouse, no discount spiral. We priced what a customer was worth, rebuilt the offer and the creative around that number, and bought to it, then kept buying while the cost per customer came down.
That's fifty times the monthly revenue, and it's the number we'd point at if you only had time to look at one.
Client Shopify dashboard. Figures shown with permission.
From a number you report to a number you can bank.
Where most brands are
- Revenue is up and the bank account doesn't show it
- A 4x return on a $900 order still loses money after freight and returns
- Cost per customer climbs every quarter and nobody can say why
- The agency has never seen your cost of goods
- Scaling spend makes the problem bigger, faster
Where we take you
- One number: the most you can afford to pay for a customer
- Every budget, structure and creative decision priced against it
- Cost per customer trending down while spend goes up
- Margin, freight and returns in the media plan from day one
- Growth you can forecast, and a business worth selling
Creative built for a considered purchase.
Nobody buys a $2,400 sofa off a discount sticker. Big-ticket buyers need a reason, a room and a reassurance, so that's what we make: in-house, with AI production, and with our network of over 100 creators.
AI lets us put twenty versions of an angle into the account in the time a shoot takes to schedule. The creators make it feel like a person made it. You need both.
Your account doesn't need a better ROAS target. It needs a cost ceiling.
A return-on-ad-spend target is a guess dressed up as a metric. A cost ceiling is arithmetic. One closed loop keeps it honest.
01 · THE CEILING
We price your customer
Landed cost, freight, returns, discount rate and repeat purchase go in. Out comes the maximum you can pay to acquire a customer and still make money.
02 · THE BUYING
We buy to that number
Budget, account structure, offer and creative all built to hit the ceiling, not to flatter a dashboard. Anything above it gets killed, not defended.
03 · THE FEEDBACK
Results re-price the ceiling
Real cost per customer, real return rates and real repeat behaviour flow back in. The ceiling moves as the business does, so the plan never goes stale.
What the arithmetic looks like
Illustrative only. Your numbers produce your ceiling, and most brands have never seen theirs.
The Moor system.
Thirty years of marketing and program management, run on your account by the person who built it.
Margin intake
Your cost of goods, freight, return rates and discount behaviour become your maximum allowable cost per customer.
Account and history audit
What's genuinely working, what's being credited to ads that would have sold anyway, and where budget is going against your worst-margin range.
Offer and range strategy
Bundling, freight thresholds, pricing and which products lead. Lifting order value is often cheaper than lifting return on ad spend, and a media buyer can't touch it.
Creative built to the angles
Our in-house team produces to the strategy: room-set, demonstration, delivery and warranty reassurance, social proof. Then we buy against them.
Buy, kill, scale
Weekly. Anything above your ceiling gets cut, anything under it gets more budget. No monthly report defending last month's decisions.
Re-price and repeat
Every cycle feeds real cost and return data back into the ceiling, so the plan gets more accurate the longer we run it.
Paid media is where we start. It’s rarely where the margin is won.
Once your cost ceiling is set, the cheapest customer is usually the one you already have, or the one an influencer introduces. We run the lot in-house, so nothing gets handed to a third party who has never seen your numbers.
Paid social and search
Meta, Google, YouTube and Pinterest, bought to your ceiling and reviewed weekly.
Email and SMS
Flows, campaigns and segmentation. The cheapest revenue in the business, and the most neglected.
Affiliate
Programs built, partners recruited and commission structured so it pays for performance, not for traffic you already owned.
Influencer management
Sourcing, briefing, contracting and the follow-through. Handled end to end, with usage rights secured so the content works as paid media too.
TV and broadcast
Commercials written, produced and placed, planned alongside the digital spend rather than as a separate vanity line.
Creative production
An in-house studio making room-set, demonstration, UGC and motion, built to the angles the strategy calls for. AI generation for volume and variation, creators for the work that has to feel human.
Lifestyle influencers on our books, already briefed on how we work. When a campaign needs faces, we are not starting from a cold outreach list.
A CMO runs your account.
Not an account manager relaying your questions to a media buyer.
Typical agency
- Reports return on ad spend, has never seen your cost of goods
- Junior buyer on the account, senior name on the pitch
- Creative made after the media plan, if at all
- Buys furniture the way it buys skincare
- Production offshored, quality unpredictable
- Takes every client that signs
Moor Marketing
- Sets your maximum allowable cost per customer, then buys to it
- A CMO on your account weekly, making the decisions
- Offer and creative strategy set before a dollar is spent
- Fifteen years inside furniture, outdoor and homewares
- Senior in-house team, all of it in Melbourne
- Capped intake, and an honest no when we can't help
Real brands. Real numbers.
Ecommerce brand, same range
Monthly revenue, grown fifty times over off a rebuilt offer, new creative and a repriced customer.
Outdoor retail brand
Added in online sales, taking the brand from wholesale stockists to a genuine direct channel.
Connetix
Launched into the US and Europe and at that run rate within six months. Meta, Google, affiliate and PR.
Maze
Doubled online revenue while establishing the brand as the category leader in composting.
Not a slide. The actual dashboard.
Every number on this page came out of a client's own reporting, and here it is.
Senior, in-house, accountable.
01
Thirty years, on your account
Program management and marketing across corporate technology, agency and consulting. You get the person with the track record, not their org chart.
02
Margin in, media plan out
We ask for numbers most agencies never request. It's the only way to know whether growth is worth having.
03
Creative and buying in one team
No handoffs between a creative shop and a media agency, each blaming the other when performance dips.
04
A capped client list
A limited number of brands each month, so senior attention stays real rather than aspirational.
What clients say.
“We didn’t know how to bring our customers back to our own website after years of selling through our stockists. Moor built and ran a campaign on Facebook ads that drove 4000 new customers through my door. We are really impressed.”
“They were the first agency who were ever able to get traction with our ads. We had poured thousands of dollars in with little return. Then, once we handed the account over we saw almost immediate results. They helped guide us on getting great UGC content which they said was the ‘magic formula’. They were right. We had our best months ever.”
“I can’t believe we’ve broken through to $40k months! I’ve never seen the store revenue this high! I can now quit my job and focus purely on the store.”
Straight answers.
Why do you need my cost of goods and freight numbers?
Because without them nobody can tell you whether a sale made money. A 4x return on a $900 order can be a loss once freight, returns, warehousing and discounting are counted. Your maximum allowable cost per customer comes out of those numbers, and everything we do is priced against it. We sign an NDA before you send anything.
Do you only work with furniture brands?
Furniture, outdoor, homewares and garden are where we've spent fifteen years and where we're worth most to you. The common thread is a high order value and a considered purchase: long decision windows, real delivery costs, range complexity. If that's your brand, the system fits.
What size brand is this for?
Brands already spending on Meta or Google with enough volume to read a result. Under $10k a month a cost ceiling still helps, but you may not need us to run it, and we'll say so on the call.
Do you make the creative or just buy the media?
Both, in one team. Strategy sets the angles, our in-house studio produces them, and the same people buying the media decide what to make next based on what performed.
How long before we see something?
The margin work and account audit come back inside the first two weeks, and that alone usually changes how you spend. Meaningful movement on cost per customer takes a full buying cycle, longer for products with a six-week consideration window. Anyone promising faster is guessing.
What if you don't think you can help?
We tell you on the call and don't send a proposal. We cap how many brands we take on each month, so selling a retainer we don't believe in costs us more than it makes.
Ready to know what a customer is actually costing you?
Book a free strategy session. We'll come to the call having already looked at your account.
Moor Marketing, 133 Market Street, South Melbourne VIC 3205. [email protected]